It was possibly the most luxurious treatment on the planet, the smells, the sensation……As I lay there, swaying in my hammock reminiscing about my luxurious day at the spa, I couldn’t help but think about how it compared overall to spa treatments around the world and the spa menu promise of a tropical escape.
Elements of almond and honey polish those neglected areas. Harmony is induced with a cascading Vichy Shower, followed by a cooling mente de coco wrap. Cocooned in heated fragrant linens, your own personal sanctuary is created as your skin continues to absorb the cleansing and balancing effects of coconut and mint, finished with an exotic blend of oils smoothed over the skin. This is something to take home. Aside from using mind altering agents, this treatment was a close runner up in the search for total bliss.
I had just spent a great day in a tropical resort. A place where they specialized in creating a client “experience”with packages, indigenous rituals and native fruits and plants. From the Four Seasons, Papagayo, Costa Rica, to The Banyan Tree, Phuket, Thailand, they are going out of their way to include all the expected amenities of spas, including wet rooms. But is the wet element really necessary, and worth the expense?
Though spas were originally based on “taking the waters” for health and beauty, the modern day spa guests and spa developers have other considerations when it comes to spa concepts. In the extensive and growing area of spa development, owners need to decide what their floor plan will be, what equipment to include, and what technical requirements will be needed for that plan, some of which may include a wet room. With a realistic expectation of each wet room costing $20,000 – 30,000, or even more with
elaborate and palacial concepts, it could be a while before you break even on your investment. It has been of growing advisement from industry consultants and builders that a wet room is not needed, and in a lot of cases, should not be included as an anchor to grow a spa business. They are expensive to build out, to maintain, and more difficult to sell than other treatments. Especially away from the resort concept.
With a majority of day spas opting for a more intimate to moderate square footage, it’s not recommended a wet room be considered for this type of floorplan. In Cleveland med spa working with technicians, owners, operators and developers we see more development towards total wellness retreats, and a focus on inner health, with treatment menus listing anti aging facials and indigenous body treatments rather than water oriented therapies. Spa guests on the other hand are now looking for results based treatments, anti aging and unique culturally based indigenous experiences. Once again, a wet room is not a necessary element to give your market what they want. For the purposes of this topic, we’ve opted to evolve a fictitious practice without a wet room, and look at wet vs. dry and other unique elements you can take advantage of. We will utilize the many beneficial treatment options and add on’s for a memorable waterless spa treatment. You will no doubt find ways to apply this to your business, and relieve some of the stress of feeling you have to include a wet room in your concept, or follow suit in what your neighboring spas may be doing. If your market segmentation, feasibility and strict mission concept doesn’t show you will fail without a wet room, forge ahead with your own spa identity and apply some of the tips here.
Breaking into your “style career” with spa essentials
Think of your own practice or spa as a vital part of your “style career”. In other words a career with style. You can create this with any career, and in the spa and beauty industry we have the added benefit of working in a highly consciousness driven business. Treat it as if you were the choreographer of a motivational event, with lots of fans booked to see you, and you are the star of your own fiction or fantasy. Your spa essentials kit should include a high level of professionalism, knowledge of products, benefits, contraindications, an authentic design and the desire to succeed in everything you do. Receiving continuing education for specialty therapies can also make a big difference in your sales, treatment concept and booking abilities.
mike