INTRODUCTION
It’s been a new truly amazing quest. I’ve been inside the video and multimedia system production business considering that 1981 and on my 30+ yrs available, I’ve noticed some absolutely extraordinary leaps in the industry. To place video in historical perspective, it was only 22 decades before I took the plunge in to professional video of which Sony, Matsushita, Toshiba, and JVC released helical-scan recording, which can be the method utilized since to record on video mp3 recorders. It took practically the entire following 22-year span to create these helical scan recorders into the particular home.
When I started in movie production in 1981, consumer video documenting was in their infancy. Most United states homes did not necessarily have a VCR. VHS was even now battling Betamax (what’s that?! ) intended for supremacy in the particular home video formatting wars. Tape (huh? ) was the particular staple of business and advertising movie production and 2″ “Quad” machines (what?? ) were precisely what the “real” transmitted studios used with regard to their utmost quality editing and enhancing and studio job. 音響器材租借 of producing typically the best broadcast-quality photographs cost more than most houses with the time. (And now these have been surpassed inside quality by today’s consumer camcorders. ) The CD-Rom experienced not yet arrive on the picture, and internet make use of was years absent. Compressed video and streaming on net sites were barely the proverbial “figment” of someone’s imagination. DVDs? HDTV? You aren’t kidding!
Yet in spite of the incredible technological advances on the many years, many things have remained constant. The requirement to capture and preserve audience interest, say to a story, and even accomplish one’s goals were all essential to effectively connecting then, and stay so today.
And even as technological progress have brought inexpensive high-quality video plus multimedia in the hands of the neophyte, the need to use them “correctly” has remained. Just because you do have a color brush, it doesn’t help to make you Rembrandt!
Let’s take a take a seem at some involving the mistakes nevertheless made in office corporate video and multimedia programs:
The 8 Mistakes Guaranteed to DOOM Your Company Video or Multimedia Project:
MISTAKE 1 . DON’T BOTHER TO RECOGNIZE YOUR AUDIENCE (OR TO CONSTANTLY MAINTAIN IT IN MIND)
This is the first and most important rule of making any kind of marketing and sales communications program, yet it is amazing precisely how often it gets violated. This principle is certainly certainly not unique to online video or multimedia programming. In all forms involving audio and visual communication, it really is imperative to develop a precise definition of the target audience : and remember this.
Market research organizations and departments devote immeasureable dollars each year to find out who may receive a message so that correct product placement, advertising and marketing and promotions could be done. Plus it is funds well spent.
But we often observe companies approaching their own video and/or multimedia system projects with a new “Ready, Fire, Aim” approach. Each uses a new shotgun every time a rifle is called regarding. They try to appeal to various audiences with the hope that the software will serve several purposes. Remember, when you try to be able to appeal to everybody, you appeal to nobody.
When the same fundamental program can sometimes be applied for different viewers, it is suggested that different versions or versions be developed for those different groups. Is actually a simple make a difference to re-edit or even re-narrate portions of a production. However , efficiency demands that is planned from the beginning associated with the project.
And so remember to plan the project together with your audience throughout mind. Know precisely what their level regarding expertise or expertise is with the topic. This will avoid the problem regarding shooting too low (e. g. wasting their time showing or perhaps telling them a thing they know) or too high (losing them because you assume a level of expertise they will haven’t yet attained).
MISTAKE 2. MAY PRE-DETERMINE YOUR GOAL
This goes hand-in-hand with the very first item. In inclusion to knowing who you are talking to, an individual need to be aware of what you wish them to be able to do or really feel after the system has been provided.
Whenever possible, the objective should be quantifiable. It is surely easier to solution results in the area of training. Seeing that any good training professional knows, pre- and post-training evaluation tests can quantify the results associated with a training course.
Similarly, regarding prospective or marketing communications, detailed testing plus statistics can end up being gathered about project awareness and thinking before and after the presentation associated with the overall plan package. But each of those almost certainly aren’t the normal desired results instructions the true goal is definitely pumping up typically the sales figures.
Since in training, its desirable to measure the effectiveness the sales or communications program has in conference the stated objectives.
There is a problem, however. Measurement of the particular impact of the particular video or multimedia program is challenging, as being the production is typically not used in isolation. Alternatively it is typically part of an offer of other substance delivered in association with the video clip or multimedia system.
Ideally, we would likely like to imitate large consumer businesses, where extensive market research provides complete analysis of specific advertising and promotional techniques. They may isolate the consequence of specific components of a general brand marketing strategy, one example is. But this particular requires a substantial traditional background and a really large sample sizing to help isolate variables and create causal relationships.
On the other hand, this is more problematic within the business-to-business global.
B to W companies rarely experience the historical info to statistically isolate the cause in addition to effect relationships regarding individual marketing pieces. This is compounded because a new product or service advantages is often in which we see the merger of these packages of online video, trade show booth, collateral and industry publication advertising. This kind of renders historical evaluations largely irrelevant.