In This Article:
- Discover why you’re not making money online
- Find out what you need to succeed with your Online Business
- Learn the single thing that successful online marketing businesses do
Most people think they are ready for success. After all, that’s why you’re going into an online business in the first place – to be successful, make a lot of money, travel the world and have the freedom of time to do what you want, when you want, where you want, with who you want AND do it all in your underwear if that’s what floats your boat
So, the business entrepreneur, or would-be cool busines names entrepreneur, conjures up this image in their head and starts the process of their online business adventure. For 90% of them, it looks like this:
- Do a search online for “How to make money online”
- Read everything they can about how to be successful with an online business
- Go to various events about making money online
- Purchase and read books about business people that are successful online
- Attend various free and paid webinars about online marketing which gets them excited
- Read everything they can about how to set up a website and how to market their online business
- Pick out a real cool name for your “soon-to-be-one-day-I’m-gunna-have” business
- Go to Vista Print and design their business card
Then…one year later they are sitting there without a website, without a business, and without a clue about why they are not making money online!
Why is this?
Well…do you see the overlying theme in every step that was taken above?
90% of the people that are trying to make a living on line never get past the “information collection” stage. There is so much to learn and so many places to go to get that information, a newbie often feels like they have to know it all and get it just perfect before they even put up their first WordPress site.
This is a huge mistake for Online Marketing! As Melinda Emerson says in her recent article “Are you Ready to Finish the Year With a Bang?”
“Done is Good Enough. Your small business brand will evolve over time. Don’t be one of these people who have not released your new website or newsletter because you are still messing with your logo or layout. No one cares about your logo but you, and you can always revise it later. Just get it out there. Get feedback, and adjust your branded as needed. You are supposed to cringe at the original art work years later.”
The internet moves fast…which is both good and bad!
Bad – because if you don’t start doing what you want to be doing RIGHT NOW then by the time you get around to it you are going to have to spend a lot of time trying to beat out your competition that was willing to step up and take action…on “your” idea!
Good – because if you do start doing what you want to be doing RIGHT NOW, and it’s not “perfect”, you can always go back and correct it later (ie..colors on your website and silly stuff like that). AND, you can start to get your message and your information and your contributions out there a heck of a lot sooner. And, you can start making money in 30 days instead of 30 months.
Here is just one example: If you are struggling with how your website will look, answer me a single question. Look at your home and tell me if the color of paint on the walls, the style of furniture, the dishes you eat from, the sheets on your bed, and the towels in your bathroom are all the exact same now as they were from the day you moved into your very first place.
What was probably more important when you looked at your first home was that it worked for you and your lifestyle, right? Same thing with your website. Make sure it works (people can get to it) and make sure that you have something interesting for them to look at when they get there (content)
That’s it! Tweak and improve as you go along.
At the end of the day, most people hold themselves back as a result of fear: Fear of failure OR Fear of success.
If you cannot take action right now with your, then I challenge you to face your fears and deal with them. There are a lot of people out there waiting for you to share your talents and expertise…Get To It!
Focus on one thing, one method of Internet and Online marketing – learn it, be sure it works for you, perfect the system, and then outsource it for efficiency before you look for the next shiny thing.